SMM

‍We designed an Instagram account with vibrant branding, integrated sales staff as brand heroes, and incorporated gamification, live streams, interactive content, and a loyalty program. This approach helped build a community, retain attention, and drive store visits despite the restrictions on promoting nicotine-containing products.

Brand Identity

‍We started by creating Puffmart’s visual presence on social media, reflecting the brand’s corporate colors and overall style.

This helped new customers quickly recognize and associate the brand, increasing the connection between Puffmart’s online activity and its offline stores.

Pre-launch Content

‍While the client was preparing the stores for opening, we documented the entire process — from renovations to behind-the-scenes team interactions.

This allowed us to launch a series of videos before the opening, introducing the brand and its team in advance, building intrigue and anticipation.

Loyalty Program

‍One of the biggest challenges after opening a large store is retaining a new audience.

To address this issue, we implemented a loyalty program that required customers to follow Puffmart's Instagram account in order to register.

Interactive Content

‍Live Streams

DJ Sets

Giveaways

Photo Zones

Salespeople Are the Face of the BrandWe integrated salespeople into the content as the main heroes of the brand.

Continuous Lottery

‍After the grand opening, we kept the momentum of interest high.

We launched a large-scale lottery where every subscriber could win a guaranteed prize with any purchase.

Signature Handshake

‍To further strengthen the sense of authenticity, we introduced a signature handshake — a unique greeting that employees and customers naturally began using in their daily interactions.