HR Brand Promotion Strategy for Avito in Samara
As part of the “Kreativ na Volge” competition, we developed a campaign rooted in local context. We used the visual code of city routes to naturally highlight career opportunities at Avito. The focus was on stability, accessibility, and long-term growth in customer service and content moderation roles.
Solution
The campaign is built around key messages — “Playing the long game” and “You too…”, which reflect growth, stability, and a friendly environment. We supported this with situational formats inside the office to show that the brand’s values are embedded not only in ads and social media, but in the day-to-day workplace culture.
Objects & surfaces
We created a series of branded objects for both office interiors and public spaces. Some touchpoints were mirrored across environments to reinforce omnichannel communication and boost visual recognition.
Objects & surfaces
We created a series of branded objects for both office interiors and public spaces. Some touchpoints were mirrored across environments to reinforce omnichannel communication and boost visual recognition.
Objects & surfaces
We created a series of branded objects for both office interiors and public spaces. Some touchpoints were mirrored across environments to reinforce omnichannel communication and boost visual recognition.
Objects & surfaces
We created a series of branded objects for both office interiors and public spaces. Some touchpoints were mirrored across environments to reinforce omnichannel communication and boost visual recognition.
Where the crowd is — we are too
The campaign targeted mostly young job seekers. We proposed placing posters in leisure spaces — from bars to co-working lounges — and adapted the visual style to match each context naturally.
Where the crowd is — we are too
The campaign targeted mostly young job seekers. We proposed placing posters in leisure spaces — from bars to co-working lounges — and adapted the visual style to match each context naturally.
A bit of inside jokes, of course
To support a vibrant company culture, we introduced merch featuring internal jokes and customizable details — helping employees feel truly at home.
And comfy too
Among our ideas: a branded foot warmer. Because comfort can be part of your brand experience too.
A fresh look for social media
We redesigned the visual style and headline approach to make the content vibrant, eye-catching, and instantly recognizable in the feed.