Client

7dreams.ae is a Dubai-based event agency that provides turnkey private and corporate events.

Request

The founder of 7dreams approached us with a niche task: to promote the service «book a celebrity for a private event in Dubai» through contextual advertising.

At the start, it was clear that:

the service is narrow and highly specialized

a classic «broad» approach would not generate high-quality leads without a carefully developed strategy

Hypothesis and Strategy

We started with the economics and logistics of artists:

If a celebrity is already in the UAE on the required dates, their participation is cheaper and the event is easier to organize.

This benefits both the event agency (fewer complex organizational tasks) and the client (lower celebrity budget).

This led to the strategy: not only to promote the "star for a private event" service itself, but also to generate demand for specific artists who are in Dubai and Abu Dhabi during this period.

Implementation

1. Advertising campaign preparation

Collected a comprehensive semantic core of high-, medium-, and low-frequency queries related to the service

Prepared key messages and specific CTAs in ads, focusing directly on booking and pricing, rather than an abstract "learn more"

Implementation

2. Concert Market Research

To expand targeted demand and maintain relevance, we:

parsed current concert venues in Dubai and Abu Dhabi

compiled a list of artists and celebrities listed on promotional lists for the required period

integrated information about these artists into the semantics and structure of campaigns

Implementation

3. Combating «junk» requests

At the start of the launch, we encountered the following:

«junk» and irrelevant requests began arrivingeven though the queries were targeted, and the CTAs in the ads were as specific as possible

Implementation

We focused on the landing page and:

formulated a clear list of website optimization tasks for the clients

trengthened filtering through form structure, wording, and emphasis in the offer

Result:

we were able to eliminate fraud and irrelevant requests

the cost per lead decreased threefold compared to the planned target

Figures

During the reporting period, we achieved:

Google Ads conversion rate of 14.2%

Average cost per click of $1.13

CTR of up to 29.09% for individual keywords in search campaigns

This combination of metrics resulted in a comfortable lead economy in a niche with expensive clicks and a narrow audience.

Transparent analytics instead of endless reports

Many founders find it inconvenient to spend time working with advertising accounts and manually sorting through disparate metrics.

That's why we:

created a dynamic dashboard

integrated key metrics into it: impressions, clicks, CTR, CPC, applications, cost per lead, conversion rate, etc.

reworked the interface based on the client's wishes

What did this mean for 7dreams?

The need for regular calls «just to get the numbers» was eliminated.

A clear picture of current results and trends emerged.

It became easier to make budget decisions and prioritize areas.

What's next

At the time of writing, we are continuing to work with 7dreams, not only on the celebrity-based service.

We'll cover other areas in the next article.