about the project
YESI Green Route is an international conference dedicated to sustainable development in the field of freight transportation and logistics.
about the project
The conference brings together representatives of the logistics industry, infrastructure developers, ESG experts, and technology companies, shaping a dialogue about the future of the industry.
Task
Create a visual identity for the conference that:
- strengthens the YESI brand in the international B2B context
- reflects themes of sustainability, ecology, and future technologies
- scalable to digital and event environments
Solution
The concept is based on the metaphor of a route and arrows as a conscious direction of development.
YESI is positioned as a navigator shaping the future of logistics.
Process
The project included:
- analysis of the YESI brand and the sustainable logistics market
- development of a brand idea and visual metaphor
- development of a logo and graphic system
- adapting the identity for the digital and event environment
focused on creating a flexible and scalable system.
Final system
A visual identity was developed, including:
- a logo and sign
- a modular route system
- a typographic hierarchy for international communications
The system adapts to stages, navigation, digital screens, and social media.
Digital-first communication
The story series conveys Green Route's values through images of future logistics, reducing dependence on physical media and enhancing the brand's digital experience.
Digital-first communication
The series of posts combines technology, itinerary, and leadership into a cohesive visual narrative, enhancing the conference's visibility in the digital environment.
Result
The YESI Green Route establishes a brand image focused on sustainable development and systems thinking, strengthening YESI's positioning in the international ESG context.
