Yandex Go entered the Turkish market for the first time with the taxi launch in Antalya.We localized the global strategy to fit the regional specifics — from cultural cues to communication style.The focus was on honest, warm, and relatable messaging that naturally connects with the local audience.

Content Formats

We combined multiple content formats: storytelling about the app, explainers, live videos with local faces, and viral meme-style posts. All aligned with the brand’s visual and communication guidelines.

Influencers

11 native placements by influencers with audiences ranging from 5K to 130K.
Focused on organic integration and authentic user experience.

Production

Monthly on-site production with a flexible team tailored to brand needs — from storytelling to fast content response.