Puffmart’s. Targeting — Dabbler Nice

‍When classic advertising isn’t an option, creativity leads the way. We helped a client successfully scaling retail vape stores in Jakarta to launch their first private label (PL) for wholesale. The challenge: raise awareness and warm up the audience under Meta’s strict ad restrictions. We built a precise dark marketing strategy and sparked brand interest — with the first leads coming in via WhatsApp.

Key Promotion Features‍

Restrictions on nicotine product advertising

Primary goal — drive sales; engagement and nurturing are secondary

A highly competitive market with atypical consumption patterns

WhatsApp integrated as the main conversion channel across all touchpoints

Results

‍Campaign reach: 1,140,067 people

Budget: $812

Leads to WhatsApp: 818

CPC (cost per click): $0.10

CPL (cost per lead): $0.99

CPM (cost per 1,000 impressions): $0.65