Targeting – Giveaway

‍A client with a chain of retail vape stores aimed to boost Instagram engagement during the holiday season — we launched a festive giveaway with prizes and a cheerful holiday vibe.

Features

‍Ban on advertising nicotine-containing products

Giveaway as an engagement tool

Minimal costs — visible results

Results

‍Campaign reach: 473,296 people

Budget: $199.71

CPC (cost per click): $0.04

CPM (cost per 1,000 impressions): $0.38

Subscribers: 798