Task
to create a dedicated menu for Alex P. — a hookah master known for his signature and unconventional blends. the menu needed to stand out from standard restaurant hookah lists and emphasize the exclusivity of the product.
Cartel Menu
a conceptual visual identity was developed in a Tiffany-inspired style, built around the venue’s signature color. the result is a cohesive and expressive design that enhances the brand’s premium feel and recognizability. the visuals were generated in Midjourney, with final composition and refinement completed in Photoshop.
Sueta Menu
for this menu, the imagery of sand dunes was chosen as a metaphor for warmth, depth, and the smooth unfolding of flavor. a warm color palette and soft shapes create an atmospheric, almost meditative visual that supports the brand’s philosophy.
