About the project
Flux is an interior design studio creating spaces where light, form, and material move in a single rhythm. The brand’s philosophy is built on the idea of flow — soft, natural motion.An aesthetic made for living.
Task
Create a visual identity that conveys fluid form, soft light, and the balance of natural materials. A unified visual language was needed to align all studio communications.
Solution
The logo combines smooth lines with a stable, confident structure. Gentle curves create a sense of flexibility and support, forming a visual balance that reflects the Flux philosophy — a calm, harmonious spatial rhythm.
Process and directions
In exploring the form, we tested several approaches: from organic plasticity to strict candelabra-like compositions.Iterations helped refine the brand’s character and shape the final system.
Final system
The visual system is flexible and expressive. It adapts easily across formats — from print materials to interior objects — while preserving the calmness, flow, and signature lightness of Flux.
