Design for CTR
Our goal was to run a series of experiments to identify which design solutions on Ozon/Wildberries increase CTR while maintaining the brand’s signature style and tone of voice.One of the stages was testing a minimalist design on a black background, which maximally emphasizes the brand’s products.
light theme
We continued the research to see whether a light design would be more popular among users on different platforms, since each of them has its own target audience.
design adaptation across all products
At the final stage of the experiment, we adapted the design for all of the brand’s products.
AI testing
We tested AI-generated covers created in MidJourney to add brightness and atmosphere to the products.
results
As proof of effectiveness, we achieved strong CTR results.
