Task

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to develop a corporate calendar for Cotton Logistics that would serve as both a functional and visually appealing branded item, suitable as a business gift and reflective of the logistics industry — movement, routes, speed, and reliability. as part of the project, several visual concepts were created, combining expressive graphics with a clear calendar grid and the brand’s visual identity.

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Concept 1

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the design is built on the contrast between a strict modular grid and a bold, expressive hero image. the lower section is clean and functional, featuring the logo, contact details, and calendar grid. everything is aligned along a clear axis and executed in the brand’s signature color palette.

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Concept 2

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the layout is divided into two equal parts: on the left — a structured calendar grid and contact details, on the right — a bold visual image. a subtle graphic overlay featuring a train outline connects both sections, creating a cohesive composition and reinforcing the brand association.

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Concept 3
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the key element of this concept is a diagonal pattern inspired by routes, direction, and speed. it connects photography with graphic elements, creating rhythm and a strong sense of movement. the monochrome background enhances the contrast and makes the brand’s green color stand out as a bold accent.

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Concept 4

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the visual style is built around a watercolor technique, giving the layout a more artistic and emotional feel. this approach softens the industrial nature of the logistics theme and turns the calendar into a more aesthetic and gift-worthy item. a notes section was also added to emphasize practicality.

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