BRUSKO LUMI. Product and Packaging Design
LUMI is about aluminum and light: clean geometry, metallic finish, and a glowing display.For the Georgian market, we localized the packaging with regional inscriptions — while keeping BRUSKO’s bold, noise-free visual identity.
Reference Research
We studied the market: gathered dozens of visual references — from vapes to tech and premium skincare packaging. Focused on how light, metal, and minimalism are expressed globally to find our own direction without losing cultural and category recognition.
BRUSKO LUMI. Display + Aluminum
The concept is built around matte aluminum and an integrated OLED screen. This shaped the visual language of the packaging: dark background, glow effects, and a focus on tech aesthetics. Light becomes part of the brand identity.
Flavor Patterns
We created a set of abstract patterns — from bionic shapes to labyrinths — allowing each flavor to stand out not only by color but also by form. The visual code remains recognizable even in low light.
Adaptation for Georgian Market
We localized BRUSKO LUMI packaging for the Georgian market: added regulatory labeling, translated all content into Georgian, and tailored the flavor lineup to regional preferences.The side panel promo highlights the signature feature — the LED screen on the device body.
Adaptation for Azerbaijani Market
We customized BRUSKO LUMI packaging for Azerbaijan: updated technical specs, added current excise info, translated all content into Azerbaijani, and designed visuals for three exclusive flavors.
Reimagined concept for the UAE market
We adapted the BRUSKO LUMI visual identity to a new device and packaging format, keeping key elements like patterns, typography, and minimalist style.The design now emphasizes product color, turning it into the main flavor identifier against a black background.
