BRUSKO. Hookah Tobacco Concepts for the UAE
We developed packaging for three product lines:
1 — tobacco-based
2 — tobacco-free
3 — tobacco- and nicotine-free
As BRUSKO tobacco products were new to the UAE market, the design focused on brand recognition.
Flavor and strength came second.
BRUSKO. Strong Hookah Tobacco
A premium line with maximum strength.Focused on rich flavor and strong sensation.
Design highlights intensity with black background, bold fruit visuals, and sharp yellow accents.
BRUSKO. Tobacco-Free & Nicotine-Free Blend
No tobacco. No nicotine. Just flavor.
Light background, vibrant fruits, and clear typography — the design reflects the product’s ease and freshness.
BRUSKO. Localization for Excise Requirements
To enter the UAE market, we adapted the tobacco blend packaging to comply with local labeling regulations.
Arabic health warnings and extended info fields were added — without compromising brand or flavor clarity.
BRUSKO. Localization for Excise Requirements
We adapted the packaging of the tobacco-free and nicotine-free line to UAE excise labeling standards.
Arabic health warnings were added, layout contrast and legibility were enhanced — while keeping the design clean and brand-consistent.
BRUSKO. Tobacco Blend: Excise vs Non-Excise Packaging
Comparison of two packaging formats:
— Non-excise version designed for e-commerce and Duty Free
— Excise-compliant version with warnings, labeling, and extended content areas
Both formats stay visually bold and brand-consistent.
BRUSKO. Excise vs Non-Excise Packaging
Comparison of two packaging types for tobacco-free, nicotine-free blends:
— Clean design for e-com and Duty Free
— Excise version with labeling, Arabic health warnings, and extended info zones
Both variants stay visually consistent and brand-accurate across formats.
BRUSKO. What if Zero Goes Black?
An alternative concept for the Zero range:
full-black packaging with neon accents.
A reimagined style for tobacco-free, nicotine-free blends — bold and unmistakable.
BRUSKO. All Concepts — in Figma
We keep it transparent: the entire process lives in Figma.
You can check progress anytime, leave comments, and stay in the loop.
All source files? Yours to keep.
BRUSKO. Red Means Branded
Our signature color became the foundation of this premium concept.
Minimalist design, bold black background, and a red accent ensure strong shelf presence and instant brand recognition.
Even the tobacco-free blend follows the code: red only.