BRUSKO. Georgia. Targeted Ads.

‍On the Georgian market, we launched a targeted Instagram campaign.
At the core — a giveaway with simple mechanics: follow, tag friends, win.
We leaned on local insights and striking visuals to build an engaged first audience and boost brand awareness.

BRUSKO. Entry Challenges in the Georgian Market

‍Strict advertising restrictions for nicotine-based products — we bypassed them using giveaway mechanics and native promotion.
Focus on strong visual identity and viral reach.
Political context amplifies entry barriers for brands with Russian origins.
Highly competitive market with specific consumption behavior.

Results

‍Campaign reach: 1,184,424 people

Budget: $996.85

Subscribers: 850

CPC (cost per click): $0.07

CPF (cost per follower): $1.17

CPM (cost per 1,000 impressions): $0.78