BRUSKO Brandbook
We documented BRUSKO’s full visual and communication system—from logo and color to tone of voice and multi-channel use. It’s more than a guideline; it’s a structured foundation for the brand’s long-term scale and consistency.
BRUSKO Brand Platform
We developed the core of BRUSKO’s brandbook: mission, values, brand metaphor, audiences, benefits, attributes, and messaging. Some went into polished slides, while much remained behind the scenes—in strategic docs, internal files, and working insights.
BRUSKO TOV & Content
We defined BRUSKO’s tone of voice and content rules—what to say, what not to show, and who the product should be associated with. Special focus on the Midjourney approach: visual codes, key emotions, and taboos. A clear, actionable guide for any format.
BRUSKO Design System
We documented all core design elements—logo, typography, color palette, photography style, and branding assets. But much of the work stayed behind the scenes: testing, iterations, and research to uncover the brand’s true visual voice.
BRUSKO Exhibitions
We developed a unified standard for BRUSKO’s exhibition presence: booth architecture, tasting zones, zoning scenarios, visual proportions, and marketing flows. Behind the slides—production logistics and dozens of real formats executed across countries.
When Visuals Become a System
This wasn’t just about making BRUSKO look good. We built a scalable system. Brandbook, design, content, and platform now speak the same language—clear, cohesive, and ready to grow.
